Company executives often hesitate: should they choose the services of a freelancer or an agency? In this article, we clarify the differences between these cooperation models, conduct a working process comparison, and highlight the difference in collaboration.

Who is a freelancer and how do they organize their work

Solo freelancer meaning: the specialist independently plans their schedule and sets the rates. They participate in projects under contract or partnership conditions without a permanent employment contract.

In a freelancing career, these individuals work in various fields:

• Design
• Programming
• Copywriting
• Marketing
• Translations

Let's consider the models of cooperation with independent contractors.

1. Hourly payment. The professional charges per hour of work. This format is effective for tasks difficult to measure by volume or when the assignment requires regular time tracking.
2. Project-based fee. The cost of services is determined in advance. This is convenient when the task and the outcome are clearly defined, helping to avoid unexpected expenses.
3. Settlement through platforms. Most qualified professionals organize their activities via online platforms, like Upwork, Freelancer, and Fiverr. Clients can review portfolios, leave feedback, and arrange cooperation.
4. Freelance agent. Sometimes, freelancers form small groups or work under an agent. The agent helps find projects, manage processes, and ensure their successful completion within set deadlines.

The choice of the optimal mode of interaction depends on the project scope and budget.

How an agency is organized

The agency structure consists of employees with various specializations, each playing a specific role. Managers organize the work, designers handle visual presentation, programmers develop the technical side, and marketers promote the product.

The client receives comprehensive service through well-organized processes. So what does having agency mean?

• Centralized control. All stages are monitored by a single team. This enables better planning of operations and task allocation.
• Increased accountability. The organization takes responsibility for the results. All employees work according to a common plan, while managers supervising and coordinating their efforts.
• Standardized processes. Applying internal regulations prevents misunderstandings and errors.
• Scalability. The company quickly brings in additional personnel for large or urgent projects when necessary.

Thanks to this approach, agencies can take on responsibility and management for the execution of all tasks.

Agency vs Freelancer: How to Choose the Best Format of Cooperation

Both options have their distinct advantages and disadvantages. Weigh all the pros and cons to decide on the contractor that best meets your needs.

One specialist vs. a team? If you need prompt, flexible, and personalized service, a self-employed individual is the ideal choice. However, if the project requires a comprehensive organizational approach, an agency becomes a reliable partner.